The Imo State-born broadcaster and ex-senator,who represented Owerri zone in the nation’s senate chambers between 2007-2015,Chris Anyanwu, has landed the nation’s commercial hub of Lagos state with her Hot 93.3 F.M radio station.
The award winning queen of broadcast Journalism and now Media entrepreneur under the barnner of Spectrum Broadcasting disclosed recently the arrival of the radio station in lagos and the concept of visual radio.
Spectrum Broadcasting started off with the establishment of Hot 98.3 FM Abuja; Hot 99.5 FM Owerri, and Hot 96.5 FM in Asaba, and now the company is set to launch Hot 93.3 FM Lagos.
According to Senator Anyanwu“In 2004, we got our first licence for a radio station and we set up Hot FM in Abuja and it took off in 2005, the next we set up was in Imo State, it is like giving back to where I come from and I set up what is called the People’s Radio. We have since also set up one in the South-South and last year, we were asked to set up one in Lagos which we wholeheartedly welcome and now we are about launching off and I felt there is no way we will take off at the market without letting the media know and my colleagues know what we are about doing; that Hot FM which has one in the North-Central, one in the South-East and one in the South-South has finally arrived in Lagos.”
On the new station,the Managing Director and incidentally son of the ex-Senator, Scot Ndu Anyanwu said: “The dial is 93.3 FM and what we are trying to do with the station is a contemporary beat station and with a special focus on music, lifestyle. We are trying to focus on the demographics of ages of 24 to 35 years. “We are looking for young entrepreneurs, young professionals. So we are focusing on these demographics to listen to us. We have a new system which is a unique selling point and it is a visual radio.
“We notice that in Nigeria, there is a huge web penetration and we decided to develop something called visual radio. If you come to the station and we are interviewing you, people at home can see you online and hear you on the radio.
“You can see the personality in the studio and also see the music playing and if we have interviews, you can see through visuals and also online. So this is the element we are coming in with because we feel the market is very saturated with all manner of things and there is need to do things differently.
“Also, we are going to give all manner of visual contents, audio contents like a podcast that they can engage in on social media and online. That is essentially what 93.3 FM is all about.”Scot said
The Hot F. M Lagos would go on April 13,2018 in the city of Lagos.